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Pays $650 million for Silpada Designs Inc.
July 13, 2010
By: TOM BRANNA
Editor
Avon’s on a shopping spree. The direct seller will purchase Silpada Designs Inc. for $650 million. Moreover, it marks the third acquisition for Avon this year: The premium natural skin care range Liz Earle and the trademark of baby care line Tiny Tillia. This isn’t the first time that Avon’s made a jewelry purchase. Back in 1979, the company tried to polish its image via the acquisition of Tiffany & Co., but sold the business in 1984. But in Silpada, Avon’s fou...
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